Rebranding Coral Reef Alliance
By taking a multi-pronged approach to restoring and protecting coral reefs in partnership with the communities living nearest to them, CORAL REEF ALLIANCE is leading innovative conservation work designed to enable reefs to thrive for generations to come. A fresh visual identity was created that conveys Coral Reef Alliance’s innovative work. The new brand has an organic, yet strong feel to it, reflecting the delicate nature of coral reefs themselves.